Between real life and online
You won’t be surprised by the fact that we’re NFT fans and not just because we already own a couple ;) We believe that NFTs will change the world. Not just the digital world, but also the physical space that we all occupy. NFTs will build a bridge between the “real” and the online world. Consider flagship stores in the Metaverse, for example, or artists giving exclusive online shows, StockX which has created NFTs for exclusive physical shoes stored in their vault or Ralph Lauren selling digital clothing for your Metaverse avatar in addition to their physical collection.
NFTs are revolutionary in the way they’re exactly in between Web 2.0 and Web 3.0 and our advice would be to start sooner rather than later. At this moment in time the possibilities are almost endless and there’s plenty of room for experimentation.
Selling NFTs in your Shopify webshop
NFTs are a hot topic on Shopify’s agenda, because it’s the very first e-commerce platform that allows you to sell NFTs. Right now, it’s only possible for US-based Shopify Plus merchants to join Shopify’s Beta Program, which allows them to mint NFTs on popular blockchains and add them to their shop. They can then sell them in any way they want, both with cryptocurrencies and traditional payment methods.
We can hear you think: ‘So this means that I won’t be able to sell NFTs with my European Shopify webshop?’. That’s right but that can change tomorrow. Or the day after tomorrow. Or next month. But that it will happen (soon) is something you can count on.
Explore NFT opportunities for your brand
High time for you to start exploring the many possibilities that NFTs have to offer your brand. And because the NFT market is still in its infancy (or in baby shoes as us Dutchies like to say), it can go either way, so our advice would be to ‘just go and have fun with it’ to discover what it can do for your brand.
It’s important to really think hard about whether or not NFTs fit in with your brand, ‘cause let’s be honest, NFTs are not for everybody. Carefully consider how your customers could use your NFTs and how they would improve their lives and/or customer experience. Of course, we’re here to help.
For inspiration, we have compiled a short list of ambitious brands that preceded you and have taken their first steps in the wonderful world of NFTs:
Code: your NFT-on-Shopify partner
Because we’re closely working together with Shopify, we have courtside tickets with a clear view of the NFT playing field. By the time NFTs will make their definite debut in European Shopify stores, we’re ready to help you with building your online store and to make sure that the selling of NFTs doesn’t only go off without a hitch but also contributes to additional revenue and your brand experience as a whole.
So, if you’re interested in the many possibilities that NFTs offer and how they can take your business to the next level in the near future? Then please reach out to us. We would love to not only be your Shopify agency, but also your NFT-on-Shopify partner.
It is a topic that I personally am very involved with and I would love to take the time to discuss NFTs with you. Feel free to send me an email at firstname.lastname@example.org.