2. Shopify has the same goal as you: making you money
The Shopify fee is built up according to a 'revenue sharing' model (USD $2000 a month or 0,25% of your online revenue, whichever is greater). By asking you to share revenue instead of charging a fixed sum, Shopify allows for your sales figures to fluctuate throughout the year.
Even with revenue sharing, Shopify is pretty much always cheaper than most platforms — open source or not. In this blog, we explain how this works by means of the concept of Total Cost of Ownership.
Finally, there is another argument in favour of this pricing strategy that we didn’t mention yet. Because of revenue sharing, Shopify’s business goals line up very nicely with those of a merchant. Both have a vested interest in making the merchant as much revenue as possible. If Shopify succeeds in making its users money, it will share in their profits through revenue sharing. Hence, Shopify has a very clear incentive to make its platform as effective as possible.
3. Shopify simplifies tech
How does Shopify make its platform effective and profitable? First of all, by relieving merchants of any worry about the technology behind their online store. This alone frees up plenty of time for online entrepreneurs to focus on revenue-making activities like sales and marketing. With the tech reliably taken care of, merchants can look ahead and start making plans for the future.
When those plans involve anything tech-related, Shopify has already cleared the path. Shopify Plus helps you automate any recurring, manual tasks that slow you down, by handing you Shopify Flow and Launchpad. Thanks to its fast API, Shopify Plus allows for unlimited integration with other IT platforms. The Shopify App Store provides an entire ecosystem of functionality that is fully compatible and easily added to any store. Shopify cultivates good relations with a number of high-performing partner agencies like Code. What is more, since Shopify is such a big player, many third parties have developed their own integrations with Shopify.
4. Shopify simplifies and optimises Sales and Marketing
Shopify offers a range of options to take your sales and marketing up a notch. With Shopify Plus you can manage sales channels such as Marketplaces, WhatsApp and social media channels like TikTok and Instagram, all from a single dashboard. You also have the option to customise your checkout, by adding upsell and cross-sell possibilities or by setting ‘smart rules’ with Shopify Scripts. This lets you apply customer-specific discounts, shipping options and payment methods - all serving to generate more sales.
Interested in exploring new markets and expanding internationally? Shopify Plus offers you nine extra storefronts without additional cost (and more for a small fee), to serve other regions or launch a B2B webshop. You can manage these stores from a single dashboard, without having to login again. Want to test out new audiences and regions before deciding which ones to focus on? Shopify Markets is just what you need.
5. Shopify gets you traffic and conversion
Shopify is always working on features that will improve the platform in any way - especially where it concerns conversion rates. Hence, Shopify is fully responsive. Hence, Shopify hands you a lot of reporting tools and data analytics which you can use to boost your store’s conversion and customer retention.
And let’s not forget SEO. At Shopify there are a lot of very capable developers working around the clock to make incremental improvements to Shopify’s SEO performance, because it pays off big time. And not just for the merchant. With 2 million live online stores sharing revenue with Shopify, even the smallest of improvements will make Shopify a lot of money. Just saying...
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