2. Shopify simplifies tech
How does Shopify make its platform effective and profitable? First of all, by relieving merchants of any worry about the technology behind their online store. This alone frees up plenty of time for e-commerce teams to focus on revenue-making activities like sales and marketing. With the tech reliably taken care of, merchants can look ahead and start making plans for the future.
When those plans involve anything tech-related, Shopify has already cleared the path. Shopify Plus helps you automate any recurring, manual tasks that slow you down, by handing you Shopify Flow and Launchpad. Thanks to its fast API, Shopify Plus allows for unlimited integration with other IT platforms.
The Shopify App Store provides an entire ecosystem of functionality that is fully compatible and easily added to any store. Since Shopify is such a big player, important apps and third-party technologies prioritize integrating with Shopify over other platforms. This causes a majority of new technologies and trends to be available only to Shopify merchants.
What’s more? Shopify makes it easy to elevate your reach by selling your products across diverse channels from a single hub: Shopify. Ensure a strong omnichannel presence by tapping into social media and popular marketplaces where your potential customers dwell. Choose Shopify POS to offer a seamless in-store experience, manage staff, keep a tight inventory, and more.
3. Shopify improves conversion
We’ve seen it happening at almost every migration we guided: an increased conversion after migrating to Shopify. How come?
At Code, we have always admired Shopify’s checkout-first approach and their constant devotion to making it the best, safest and most trustworthy checkout out there. No surprise that research proved Shopify’s Checkout is the best-converting in the world. While Shopify’s checkout is best-in-class, you can customize it by adding upsell and cross-sell possibilities, customer-specific discounts, local shipping options and payment methods - all serving to generate more sales.
4. Shopify has the same goal as you: making your brand successful
Shopify’s Pricing is built up according to a 'revenue sharing' model (USD $2000 a month or 0,25% of your online revenue, whichever is greater). By asking you to share revenue instead of charging a fixed sum, Shopify allows for your sales figures to fluctuate throughout the year.
Even with revenue sharing, Shopify is cheaper than most competing platforms — open source or not. In this blog, we explain how this works by means of the concept of Total Cost of Ownership.
Because of revenue sharing, Shopify’s business goals align very nicely with a merchant's. Both have a vested interest in making the merchant as much revenue as possible. If Shopify succeeds in making its users money, it will share in their profits through revenue sharing. Hence, Shopify has a very clear incentive to make its platform as effective as possible.
5. Shopify’s innovation power is unprecedented
Shopify is the only platform with over 4,500 engineers continuously working on maintaining and improving the platform, headed by CEO Tobi Lütke (CEO and former developer). Every 6 months, Shopify ships a mind-boggling amount of new features. All you have to do is take a look at the latest Editions Report to get an idea of the value this brings to merchants.
This pace of innovation is unprecedented, which is why we believe custom solutions or industry-specific platforms are fundamentally flawed - there will never be enough innovation power to keep up with Shopify’s pace.
Are you considering Shopify?
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Curious about what to expect from a migration to Shopify (Plus)? Download our Migration Guide and learn more about migrating to Shopify.