The Email Marketing Inspiration Book for E-Commerce

What is in this e-book?

Did you notice how expensive online acquisition has become lately? At Code we certainly have. When we first issued this e-book, in the fall of 2021, online ads were still pretty affordable. Now, as we issue a completely renewed version of this e-book for spring 2023, the prices are positively exorbitant. How is an online brand supposed to attract customers and make a profit in this changed acquisition landscape?

There is a tried and true answer to that question, and it is: customer retention.

Keeping your existing customers with you is the way to go, now more than ever. And the best way to do that is via email marketing. At Code, we see what emails can do for our clients’ online stores on a daily basis, and it is beautiful. Email marketing is also an extremely useful tool to maximise the impact of the online ads you still need to run, to attract new customers. Follow up your online ads with a clever series of emails nudging the new visitor towards their first order, and you can be sure you get the most out of your expensive ad.

On average, e-commerce brands attribute around 25% of their revenue to email marketing. At Code, we have a number of clients performing way better than that, with up to 50% of their revenue coming from email marketing.

How do we achieve this for our clients? That’s exactly what we are going to share with you in this e-book:

5 email flows every self-respecting e-commerce business should have;
8 original flow ideas that you can adapt to your own business;

So if you’re looking for a successful email strategy for your brand, look no further! Throughout the book you will find lots of examples from our own clients, among them O'Neill, Kabrita, TI SENTO - Milano and by-bar. In addition, we will discuss a number of clever Klaviyo integrations with other useful apps. At Code we like to use Klaviyo as the data-hub in a network of tools (such as review and loyalty apps) to get the most out of your marketing stack.

What you will also find: the best email hacks discovered by Midge, our head of Klaviyo, and his team. Nifty little tricks and adjustments that are easy to implement but pay off big time. Midge and his team collected these over 3+ years of daily tweaking, split testing and finetuning, and now you can have them for free. You’re welcome ;)

Written by

Linda Bleijenberg

Code easily writes 100 lines of code every day, but a blog is a different story! So we leave that to Linda Bleijenberg, our copywriter. She lives around the corner in Delft and wants to be an IT wizard when she grows up. Until then, she interviews our experts and shares our most interesting insights about Shopify and E-Commerce on our blog.

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