Stoov is future-proof with Shopify Plus
In 2014 Teun van Leijsen, founder of Stoov®, thought out a wireless, rechargeable heating cushion that enables anyone to warm themselves and easily save energy. After the launch in 2017 the start-up quickly became a scale-up, and now Stoov is market leader in Europe with its Shopify Plus webshop. With revenue abroad growing a whopping 456%, Stoov won the CrossBorder award for fastest growing Dutch brand abroad in 2021. In 2022, Stoov sold almost half a million heating products and was listed as the highest-ranked brand in the FT1000.
CLIENT
StoovINDUSTRY
HomeTECHNOLOGY
Shopify plus webshopsPACKAGE
Webshop migration
Services we provided
Store building
Acceleration & Growth
UX/UI Design
Email Marketing
Internationalization
Pioneering in a new market
Being a pioneer in a not yet existing market: how does that work? Stoov has some experience with it. Founder Teun explains: “You spend most of your time informing people that something exists, raising awareness. There is a lot of demand for our products now, but at the same time this category of products is still in its development phase. As a forerunner we have a lot of influence on that process: we get to shape this market ourselves.”
Being the first has the additional advantage that you can claim a large chunk of the market before any competitors arrive on the scene. Through swift cross-border expansion Stoov aims to become a household name synonymous with warmth and comfort. To achieve this, a persuasive brand experience and a strong online presence are key.
Retain market leadership
with Shopify Plus & Code
The continuous fast growth made Stoov run into the limits of their IT infrastructure. To remedy that, and to prepare the business for even more expansion, a new platform was a must.
Stoov’s Head of Growth Guus: “We really reached the limits of what Lightspeed could do, our previous platform. We would fix that on the fly with some tricks and workarounds, but the backend became quite a mess at some point. It was difficult to connect other systems to Lightspeed: they all functioned separately, which often resulted in double work.” Stoov started the search for a better solution and found Shopify Plus.
Also having problems with your e-commerce platform? In this blog, you'll find four reasons for replatforming. In a second blog, we list the five most important benefits of having a Shopify webshop.
-1.png)
